Red Bull’s Welsh shindig

Showcase your gaming prowess to see Red Bull tear up Cardiff © Mark Teo/Red Bull

Not a day goes by where I’m not faced with a mountain of Emails from desperate marketing types wanting me to plug their client’s latest offering. Sifting through a mound of poppycock – piled on top of some balderdash – invokes the kind of button bashing mayhem not seen since the early days of International Track & Field, as my delete key receives a proper hammering.

Now maybe I’m in a good mood and feeling overly generous. I don’t think I am. Or, maybe something has finally arrived in my Inbox that genuinely warrants promotion on this here website. Stone the proverbial crows!

Enough with justifying the rest of this article and time to get on with telling you all about Red Bull’s Welsh shindig on September 3rd.

The purveyors of a caffeine-crammed energy drink will be taking over the streets and skies of Cardiff with their Red Bull Speed Jam event. In attendance will be reigning Formula 1 world champions Red Bull Racing, aerial acrobat lunacy with the Red Bull Matadors, and a special motorbike display from world renowned stunt rider Chris Pfeiffer.

Red Bull Speed Jam will also play host to the semi finals and final of Red Bull Kart Fight, a nationwide competition to find the UK’s next karting prodigy.

Red Bull Kart Fighter is a nod towards the seminal Micro Machines.

There are 4,000 pairs of tickets to Red Bull Speed Jam up for grabs – but you’ll need to earn them by showcasing your driving prowess in the Red Bull Kart Fighter game that’s available to play online or on the iPhone (no Android version, sadly…).

To enter, all you need to do is trundle down to the shops and buy a special promotional can of your favourite Austrian loony juice. Pull back the ring pull and enter a unique code to unlock the game’s ‘Race for Tickets’ mode – a fastest-lap challenge in which you must beat a benchmark time in order to qualify for the ticket draw for the event.

Even if you don’t fancy entering the main game, Red Bull Kart Fighter is surprisingly addictive and offers a long-term challenge. With fifteen tracks, the ability to upgrade your machinery, and take on friends by goading them via Facebook and Twitter – it certainly does have some longevity to it.

Ultimately, the reason for promoting this is that the chance to see the Red Bull Showcar being ragged around the streets of Cardiff is too good an opportunity to be missed. If the prospect of a V10 engine reverberating around the Welsh capital – coupled with a can of Red Bull – doesn’t get you buzzing, you might want to check your pulse.

To play the web version of Red Bull Kart Fighter point your browser towards http://www.redbull.co.uk/kartfighter, or, if you have an iPhone, download the free app via iTunes: http://itunes.apple.com/gb/app/red-bull-kart-fighter/id443752900?mt=8